1990
A potted history of the Müller® Dairy
Discover where your favourite yogurts started.
1990
Following the successful 1988 launch of Corner in the UK, Müllerlight and the dairy rice snack Müller Rice were successfully launched in 1990.
1991
Müller acted fast to meet the now huge demand for its products among UK consumers. Construction began on a new £30m state of the art production facility. The chosen location was Market Drayton in Shropshire, as the county was – and still is - home to scores of local dairy farms with a reputation for producing top quality milk.
1992
June saw another major landmark, when Müller achieved the coveted status of market leader. It had taken just five years to become the UK’s best-loved yogurt brand.
1993
Müller won brand of the year in the ITV marketing awards.
1995
Müller Crumble Corner – the UK’s first dessert-style yogurt – was launched.
1997
Both the Yogz children’s range and Müller Candy Corner were launched. Müller was recognised as the second largest food brand in the Nielsen Checkout 100 Brand Survey. We invested a further £20million to extend our Shropshire based dairy.
1998
Fromage Frais launched and the Yogz gang went online at their award-winning site.
1999
Joanna Lumley officially opened the £24 million extension of the Müller warehouse and distribution facility. Toffee Müllerlight launched, enabling people to get a toffee fix without piling on the pounds
